A Book By Any Other Name
Since Susie talked about character names a few days back, and Wendy talked about covers, I thought I’d talk about one more crucial element in a book:
How about book titles?
Back when I was a pre-published novelist, oh, how I agonized over titles! I am not someone who comes up with titles easily or gracefully. I spend a lot of time with my face contorted in anguish as I try to work out book or story titles. I usually can’t come up with anything reasonable until I’ve finished the second or third draft.
Finally, finally, though, back in 2006, I had one of those lovely, serendipitous, almost mystical experiences that other, more title-talented authors had told me about: from the end of Chapter One of my new book, I KNEW exactly what the title should be! It was so perfect. It made me smile. Kat by Moonlight!
What a wonderful title, I thought. Whew! Good to have that taken care of.
Hahahahahahaha.
Ahem.
Well, then I sold the novel. I sold it as the first book in a trilogy, with two further books outlined in my proposal – Kat by Starlight and Kat by Ghostlight.
“Lovely!” said everyone involved. “What great titles! How evocative!
“…Now, what should we really call them?”
I think I came up with approximately 3,004 possible titles for that first book, the one that was formerly-known-as-Kat-by-Moonlight. At least, that’s what it seems to me in hindsight. There was a lot of hair-tearing. There was a lot of moaning. There was a lot of begging friends and family for help. After every new set of possible titles I sent her, my editor in the US would say, “Those are all lovely…but not quite right. Try again?”
Finally, I came up with: A Most Improper Magick. There! WHEW. My editor loved it. I loved it. My agent and his co-agent re-sold the books in the UK, and my UK editor loved it too! Settled! Right?
…er, not quite. It turned out that the sales force in the US didn’t love it. So, while the book was happily published in the UK as A Most Improper Magick, my US publisher settled on: Kat, Incorrigible, a title I also love. I didn’t come up with it myself – by that point in the process, my brain was an empty, echoing wasteland of creative title ideas – but I was very happy when the US sales team came up with it, and the book came out over there eight months after its UK publication.
(You’d never guess it was the same book, would you?)
We repeated almost exactly the same agonizing title-selection process (complete with zillions of failed ideas along the way), on both sides of the Atlantic, for Book 2, as Kat by Starlight turned into A Tangle of Magicks in the UK and Renegade Magic in the US. Book 3 was the easiest, because by then at least there was a pattern: it was pretty easy to settle on A Reckless Magick in the UK and Stolen Magic in the US.
But I still get emails from people who are confused – are the books the same on both sides of the Atlantic? (Yes! – well, barring spelling issues and a few minor line edits.) Did I choose to have different titles just to confuse readers or trick them into buying multiple copies of my books? (Bwahahaha! – but NO. Really, really not. Honest! I’m so sorry about any confusion.)
Now I’m working on a new, unrelated book, and of course, being a writer (i.e. neurotic), I’m angsting over a zillion different things…but the one, single thing that hasn’t caused me any concern? The title. Oh, I did have about half a second when I looked at my working title (Antonia O’Toole Takes the Low Road to Hollywood) and I thought, Uh-oh, maybe that’s a bit too long…
…but then I snapped myself out of it. Honestly, for all that it really matters, I might as well just call it “Frank”! Why not? I already know that smarter people than I – people who have made a career out of book marketing – will come up with a much snappier title if it sells. And in so many ways, it’s a big relief to finally figure that out and stop worrying about it – because it’s one aspect of writing which even a control-freak like me doesn’t have to try to control, anymore.
What about you guys? What are your favourite book titles?





You describe the roller coaster so well! I am now going to call all my work-in-progress books “Frank” until further notice!
Thanks for posting!
I like the idea of all of us calling our books “Frank”! It’s like a secret code.
Oooo – secret code! Excellent! You’re on.
Your books sound great!
I will have a look out for them.
I love loads of book titles but for me the plot is more important.
I wouldnt buy a book with a cool title if it had a boring plot but I most likely would buy a book with a boring title and interesting plot.
Naise
Thanks Naise! And you’re absolutely right – the story is much more important than the title.
Love this post, Stephanie – all sounds terrifyingly familiar. I look forward to the next ‘Frank’ very much (though personally I love the sound of Antonia O’Toole Takes the Low Road to Hollywood – long book titles FTW!).
Thanks, Susie!
(I secretly really like my working title too…but I am not letting myself get too attached to it, this time round!
)
I love the titles of your books – it’s so weird to think those two covers are the same book, the covers and titles are so totally different! Anyway, I love the title for all the books, as well as tje book itself!
And I think ‘Antonia O’Toole Takes the Low Road to Hollywood’ sounds awesome – I love long book titles, they sound so impressive when you say them out loud!
Thank you so much, Cliona!
My fave title right now is Butterfly Summer. I LOVE that book and that title xx
Ooh, that is a fabulous title! I’m going to look for that book – thanks for the recommendation!
Hmm. I tried playing ‘Spot Things That Are The Same’ with the two covers.There is two
1.Teapots
2.Stephanie Burgis’s (Your lovely name)
Thats it(I think).
I love the titles
I’m glad you like both titles!
When I pick up a book, I’m ashamed to say, if it has an interesting title I will buy it. If it doesn’t then it’s not likely that I will buy it!
Without an interesting title, it’s hard for books to even get picked up off a shelf! It’s like the old ‘don’t judge a book by its cover’ rule – the rule is totally fair, and yet SO hard to follow for readers (including me) faced by hundreds of possible books waiting for them in a store. For better or for worse, books generally need to have zingy titles and appealing covers just to win themselves the chance to be read.
Your books (both of them) sound and look fabulous!!! It is an interesting thing a book title, I have several books with one word titles and they were brilliant, and also several with long ones like yours and they were fabulous too!!! I think to me the title doesn’t really have an effect on me, but the story does
When I’m choosing titles I often go for the last words, or something near to it that won’t give the story away
Great post
Thanks, Sophie! And I like the idea of using the last words of a story as its title.
‘Antonia O’Toole Takes the Low Road to Hollywood’ is a fabulous title. I love long titles. I just read ‘The Statistical Probability of Love at First Sight’ by Jennifer E Smith. Now that is one long title – but it’s part of the reason I picked it up in the first place.
And just think the Harry Potter titles aren’t exactly short!
Oh, ‘The Statistical Probability of Love at First Sight’ IS an awesome title! I have to look for that book. Thanks for the rec AND the reassurance, Becky!